Is your Website up to date?

If there is something about the digital world is that is constantly changing and evolving.   If you looked at your favorite websites from 10 years ago, you would be surprised about how much those sites have changed over the years.  While web designers were focused on providing information or function ability ten years ago, nowadays designers are focused on the overall experience.  Below are some of the ways websites are evolving:

  1.  Sites need to be Mobile Friendly

Did you know that Google released a mobile-friendly ranking algorithm designed to boost mobile-friendly pages in Google’s mobile search results? Having a mobile-optimized website increases the chances of your products or services being found on the web by your customers.  It is not only about searchability; it is about increasing your sales conversation rate by presenting your product offering in a format that is visually pleasing to your customers.  As of 2019, people spent an average of 203 minutes consuming media on their phones compared to 128 minutes on their desktop or laptop.  It only makes sense that your website is configured so that it is clear that it is easy to navigate on a mobile device.    

2. Visual imagery plays center stage. 

According to the Stanford Persuasive Technology Lab, 46% of site visitors say that a website design, including font size, color scheme, layout, and site navigation is the #1 criterion for discerning the credibility of the company.  If you think about it, how your content is arranged and presented is as important as the content itself.  Ensuring your website is visually appealing and has a professional look is one of the fastest ways to create credibility with your customers.  This makes sense when the brain can process visual information 60,000 times faster than text.  Previously websites were meant to educate or inform, and now websites are used to transmit feelings or entice emotions.  A website’s visual components create an impression on your customer’s mind that will transmit specific feelings such as respectability, elegance, progressiveness, stability, progressiveness, or trust. 

3. The Call to Action. 

A call to action (CTA) is made when potential customers is enticed to make a purchasing decision, inquire about your services via phone or email, sign up for a newsletter, or read a blog post.  In today’s digital market place call to action are critical to generate revenue.  Many different factors affect the conversion rate (the percent of website visitors who click on a call to action) such as wording, placement of CTAs, testimonials, shopping cart design and other many factors too long to go over in this blog.  Today’s digital marketplace has evolved tremendously. There are powerful tools and platforms that allow regular businesses to implement CTA that increase revenue previously only used by major corporations. 

While we might not be able to predict what websites will look like in 10 years, we are confident that websites will continue to keep evolving.  At Beyondweb we constantly learn about the trends and changes happening in the digital arena and continue to provide our customers with the most effective tools to increase revenue. 

At Beyondweb we specialize in reinvigorating and optimizing previous websites to give business owners all the tools they need to be competitive in the digital world.  We invite you to learn more about our products and services by clicking in the link below.